As Zig Ziglar used to say, "People often say motivation doesn't last. Well, neither does bathing, that's why we recommend it daily." It's a joke, but it's also exactly why The Pro-Kids Show stays busy nearly every month of the school year across Illinois, Indiana, and Wisconsin, there's rarely a bad time to bring in a boost, just a different reason each time.
August/September: Setting the tone
The first week of school is the easiest sell of the year. Bringing a school assembly in right at the start kicks things off on exactly the note a school wants, reinforcing expectations before habits, good or bad, have a chance to set in.
October/November: The first shot in the arm
A few weeks or months into the year is when energy naturally starts to dip. A fun, high-energy PBIS assembly here works as a genuine reset, a reminder of what the year's been building toward before the holidays arrive.
December: The reward before break
Many teachers will tell you kids start checking out well before the last bell rings before break. An assembly in that final week gives everyone something to look forward to, a reward, a reset, and a fun, free family night to close out the semester on a high note instead of limping to the finish line.
January: The post-holiday reset
This one has real logic behind it. Gray skies, holiday bills coming due, not much exciting happening, especially in Chicagoland. A daytime assembly and Family Night here helps set the right tone for the second half of the year, right when everyone could use it most. This is also when Catholic Schools Week and Lutheran Schools Week typically fall, making it a popular time for Catholic and Lutheran schools specifically. (In parts of Indiana, this kind of gathering sometimes goes by a different name entirely, "convocation" instead of assembly, same idea, same energy.)
February/March: Testing season
Popular for two different reasons, encouraging kids ahead of testing, or congratulating them afterward.
April/May: Finishing strong
A reward assembly to close out the year well.
PBIS quarterly celebrations: any time, every time
Unlike the slots above, this one doesn't belong to a single month. Many schools bring in a PBIS-focused assembly once a quarter specifically to mark milestones, which means it shows up on the calendar in September, December, March, and June alike, whatever a school's own quarterly rhythm looks like.
Sometimes it's about geography, not the calendar
Not every booking decision comes down to timing at all. When Tim travels outside Illinois, into Indiana, Wisconsin, or beyond, he's often only in a given area once a year, sometimes booking several schools back to back in the same week simply because that's the one window he'll be nearby. If a school hears The Pro-Kids Show is coming to their region, that week may genuinely be the only realistic chance to book that year.
There's also a real financial reason to coordinate with other schools nearby. The Pro-Kids Show always offers a discount when two schools book and sign around the same time, even if their actual show dates end up months apart in the same school year. That means if you recommend Tim to a nearby school and you both sign together, you both get the discount, regardless of when each show actually happens.
The bottom line
There's rarely a wrong time to bring in a school assembly. Sometimes it's about the calendar, sometimes it's about who else is booking nearby, and sometimes it's both.
Share this post
